For the first time since the iconic M50 series launched in 2007, Audio-Technica is enabling fans to choose the next colour for the 2021 limited-edition, wired and wireless, M50x.
Via an online voting system, fans can select from one of four styles for the next limited-edition model: Lantern Glow, Harajuku Pop, Midnight Jam or Dark Roast. Voters can also pick up a prize, as every vote gives them an opportunity to win a pair of wired or wireless M50x.
As Audio-Technica’s best-selling headphones, the M50s have developed a dedicated following over the past 13 years. The monitoring headphones are often hailed as “must-have” equipment by the world’s top streamers, YouTubers and artists.
Despite continued innovation, including a wireless edition introduced in 2018, the M50s have stayed true to Audio-Technica founder, Hideo Matsushita’s, original vision. Hideo-san wanted to create a quality audio experience for all, enabling people to access quality products for any application or budget.
Voting opens on December 18th 2020 @ 6.30 pm and closes on December 25th 2020. The winning colour and the winners of the competition will be announced on January 8 th 2021, with the chosen limited-edition style released Summer 2021.
Click here to start voting: https://www.audio-technica.co.jp/M50xVote/